LinkedIn is packed with potential—and I’ve experienced it first-hand. Since I got serious about posting regularly, most of my firm’s leads can be attributed to the community I’ve built on the platform. It’s easy to overthink your strategy and get overwhelmed, so to help you get started, I’m sharing some of my best tips for connecting with people on LinkedIn.

91% of execs rate LinkedIn as their preferred platform for professional content, emphasizing that LinkedIn is not just a social network or job posting site but a powerful tool for thought leaders to shape conversations. Let’s go over the questions I get about upgrading your profile and settings. These tips will help you take your LinkedIn profile beyond the basics.

LinkedIn has more than 900 million members and 40% access it daily, racking up over 1B interactions per month. If you’re not using LinkedIn to share your thought leadership, build relationships, and generate leads, you’re missing a key opportunity to meet your prospects where they are. Are you ready to meet your true fans where they’re at? Let’s go over the main questions I receive about posting on LinkedIn.

Dark social refers to the sharing of content through private channels that are difficult to track such as private messaging, email, podcasts, community discussions, and other methods that don't leave a public trail. It also refers to the people who are reading your content in the shadows. While this type of skulking and sharing may seem innocuous, it’s a powerful force that can greatly affect the reach and impact of your content.

99% of people in financial services are missing the mark with social media. (Yikes!) So I paired up with FMG Chief Evangelist, Samantha Russell, and we put on a webinar (with nearly 1,000 advisors in attendance!) to teach you how to build credibility and generate leads on LinkedIn. 

The Pratfall Effect refers to the concept that people are perceived as more likable and human after making a mistake or exhibiting quirks or flaws. It’s rooted in the idea that showing imperfections makes us appear more authentic and relatable, thus leading to increased trustworthiness and credibility. Learn practical ways to apply the Pratfall Effect to connect with your audience.

I recently ran the numbers on my top LinkedIn posts of all time to figure out what you all want more tips on. Raising capital? Finding your true fans? Authentic leadership? Turns out you like something else…

Stories create connection. They say, “I've been where you are. I made it through. I can help you get where you want to go.” They take ahold of our hearts; they have the power to influence our decisions in business, in life. Learn the four stories you need to be telling, what stories do to us, why and how to use them.

Your corporate brand is important. Don’t abandon it. But - and it’s a big but - your business will be more successful if you put a face, a heart, and a soul to your brand. A human is much more dynamic than a brand. That’s why Bill Gates has a bigger Twitter following than Microsoft…

As you say yes to speaking engagements, get featured in articles, connect with people on social media, or update your website, you find yourself needing a headshot. To be honest, I have a love/hate relationship with headshots. I love putting a face to a name, catching a glimpse of authenticity…

The stats from my first year on LinkedIn are crazy to me (millions of views, over half a million in revenue, thousands of followers), but c’mon… the stats aren’t where it’s at for me. The stories are what are most amazing. The stories of people I met on LinkedIn who are now clients, colleagues, and best of all — friends. So, let’s get started. Your fans are waiting.

We all have a personal brand. Is yours accidental or intentional? Think about it. Regardless of whether you “want” a personal brand or not, you’ve got one. You have a reputation - is it as rockstar as you are? You relate to people - or maybe people think you don’t. You have a unique style - or maybe you are blending in. You have passions - or maybe it seems like you don’t care much…