The Pratfall Effect refers to the concept that people are perceived as more likable and human after making a mistake or exhibiting quirks or flaws. It’s rooted in the idea that showing imperfections makes us appear more authentic and relatable, thus leading to increased trustworthiness and credibility. Learn practical ways to apply the Pratfall Effect to connect with your audience.

I flew to Philadelphia last week to speak at an event for investment professionals. It had sold out 3 weeks prior. (Whoa! That had never happened for them - or me!) I stepped to the mic and noticed every seat was taken... but something looked off. I fought back tears — not because I was nervous — I mean I was (hi, introvert here), but it was something else, something bigger.

Recently I was a guest on a podcast called The Storypowers Podcast, which focuses on the power of stories, the people who tell them, and why you should be doing it too. Definitely my jam! The host, Francisco Mahfuz, had me cry-laughing as we talked about storytelling in the restaurant industry and how my brother-in-law beta tested his oyster business in Massachusetts.

Your firm doesn’t have a “sales” problem. Your firm doesn’t have a “marketing” problem. It has a story problem. Learn the 4 steps to creating human connection in your stories and get examples of human experiences you can use to get your storytelling creative juices flowing.

Recently I was a guest on a podcast called The Value Perspective. We chatted about the power of narrative storytelling and importance of communicating well in a numbers driven industry. We also discussed common misconceptions around narrative, what successful stories have in common, the ethics of storytelling, and how storytelling can help individuals stand out…

What do an oyster farmer and a hedge fund have in common?They’ve both proven tremendous success using the science of storytelling to grow their business. With over a decade of powerful storytelling under my belt, I’m beyond confident that storytelling can prove successful for you too, regardless of your industry. Why am I that confident? It’s science. Neuro science to be exact…

Do you cheer for Rocky if he wins every boxing match on the way to winning the title? Are you on the edge of your seat if Katniss enters the arena, kills Peeta and waltzes her way to an easy win? If you want to tell a powerful story, you can’t forget these three things (and a special ingredient)…

Recently I was a guest on a podcast called Powerhouse Women. We talked about storytelling, why it works, how to use it, and what it’s like to be a female founder in a male dominated business. This is one of my fave interviews and the first time I have been asked to be a guest on a show hosted by a woman. Her work makes me proud to be a woman with a voice…

Stories create connection. They say, “I've been where you are. I made it through. I can help you get where you want to go.” They take ahold of our hearts; they have the power to influence our decisions in business, in life. Learn the four stories you need to be telling, what stories do to us, why and how to use them.

Your corporate brand is important. Don’t abandon it. But - and it’s a big but - your business will be more successful if you put a face, a heart, and a soul to your brand. A human is much more dynamic than a brand. That’s why Bill Gates has a bigger Twitter following than Microsoft…

Your marketing collateral, your messaging, your emails, your website, your social media, your stories… they can only have one hero. The hero isn't you. The hero is your ideal client. You are their guide. (I see you nodding your head and I love it.) So let's play it out IRL…

Last Wednesday felt like the first day of school. 'Cause it was. I got to do something I've dreamed of. Teach a class. Even better? With some of my squad. Even better? We're helping girls in public high school. Girls who don't know numbers, def don't love 'em…