Raise the Bar
What can I get you?
Tips for setting yourself apart?
Strategies for raising capital?
Pull up a chair.
I've got some thoughts on tap.
How to prepare for a personal branding photo shoot
As you say yes to speaking engagements, get featured in articles, connect with people on social media, or update your website, you find yourself needing a headshot. To be honest, I have a love/hate relationship with headshots. I love putting a face to a name, catching a glimpse of authenticityโฆ
What I learned getting my first 10k followers on LinkedIn
The stats from my first year on LinkedIn are crazy to me (millions of views, over half a million in revenue, thousands of followers), but cโmonโฆ the stats arenโt where itโs at for me. The stories are what are most amazing. The stories of people I met on LinkedIn who are now clients, colleagues, and best of all โ friends. So, letโs get started. Your fans are waiting.
Ready or not, youโve got a brand
We all have a personal brand. Is yours accidental or intentional? Think about it. Regardless of whether you โwantโ a personal brand or not, youโve got one. You have a reputation - is it as rockstar as you are? You relate to people - or maybe people think you donโt. You have a unique style - or maybe you are blending in. You have passions - or maybe it seems like you donโt care muchโฆ
A simple exercise to help define your personal brand
Building a personal brand gives your business a face, a heart, and a soul. To create or enhance your personal brand, itโs crucial that you define several signature pillars - categories of content - and learn how to use them. Define what makes you, you, and how you can authentically connect with your true fans.
How to answer the question, โWhat do you do?โ
A simple question yet so easy to botch itโฆ we are asked it often and we ask it often. "What do you do?" Go ahead, answer it to yourself. Did you crush it? Regardless of whether people ask what your company does or what you do as a founder, it's not as easy as it seemsโฆ
Why you need a brand guide
Whether youโve never heard of a brand guide or you know you need one but donโt know how to go about it, I'm extending a leafy little olive branch to bring your brand peace and harmony. Grab on. (Dirty martini sold separately.)
Baby steps to authenticity
The bigsโ growth playbook is mass appeal vs. niche appeal. Wandering generalities trying to mean something to everyone. Dull edges. Some boutiques are watching the bigsโฆ checking their moves. But Iโve got a better idea. Authenticity is our advantage. Bigs can'tโฆ
The best lesson we can learn from rockstars
The music industry is brilliant at launches. New albums, new tours, fashion collabs, product endorsements, VIP appearances, magazine covers. Itโs not the only industry with rockstars though. You too need to find fans (not followers but fans)โฆ
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Meet the blogger
Hi, Iโm Stacy Havener.
Founder of Havener Capital. Raising billions, stomping glass ceilings, and shaking things up (cocktails included).
Iโm a blue-collar girl from the Berkshires who combined a lot of grit with a little glitter to become a successful female entrepreneur in the investment world. Born in the โ70s, survivor of the โ80s, and still in love with the โ90s, Iโm obsessed with all things old school โ hip-hop music, classic cars and vintage furniture.
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LinkedIn has more than 900 million members and 40% access it daily, racking up over 1B interactions per month. If youโre not using LinkedIn to share your thought leadership, build relationships, and generate leads, youโre missing a key opportunity to meet your prospects where they are. Are you ready to meet your true fans where theyโre at? Letโs go over the main questions I receive about posting on LinkedIn.