Raise the Bar
What can I get you?
Tips for setting yourself apart?
Strategies for raising capital?
Pull up a chair.
I've got some thoughts on tap.
What I learned getting my first 10k followers on LinkedIn
The stats from my first year on LinkedIn are crazy to me (millions of views, over half a million in revenue, thousands of followers), but c’mon… the stats aren’t where it’s at for me. The stories are what are most amazing. The stories of people I met on LinkedIn who are now clients, colleagues, and best of all — friends. So, let’s get started. Your fans are waiting.
Ready or not, you’ve got a brand
We all have a personal brand. Is yours accidental or intentional? Think about it. Regardless of whether you “want” a personal brand or not, you’ve got one. You have a reputation - is it as rockstar as you are? You relate to people - or maybe people think you don’t. You have a unique style - or maybe you are blending in. You have passions - or maybe it seems like you don’t care much…
A simple exercise to help define your personal brand
Building a personal brand gives your business a face, a heart, and a soul. To create or enhance your personal brand, it’s crucial that you define several signature pillars - categories of content - and learn how to use them. Define what makes you, you, and how you can authentically connect with your true fans.
How to answer the question, “What do you do?”
A simple question yet so easy to botch it… we are asked it often and we ask it often. "What do you do?" Go ahead, answer it to yourself. Did you crush it? Regardless of whether people ask what your company does or what you do as a founder, it's not as easy as it seems…
Why you need a brand guide
Whether you’ve never heard of a brand guide or you know you need one but don’t know how to go about it, I'm extending a leafy little olive branch to bring your brand peace and harmony. Grab on. (Dirty martini sold separately.)
Baby steps to authenticity
The bigs’ growth playbook is mass appeal vs. niche appeal. Wandering generalities trying to mean something to everyone. Dull edges. Some boutiques are watching the bigs… checking their moves. But I’ve got a better idea. Authenticity is our advantage. Bigs can't…
The best lesson we can learn from rockstars
The music industry is brilliant at launches. New albums, new tours, fashion collabs, product endorsements, VIP appearances, magazine covers. It’s not the only industry with rockstars though. You too need to find fans (not followers but fans)…
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Meet the blogger
Hi, I’m Stacy Havener.
Founder of Havener Capital. Raising billions, stomping glass ceilings, and shaking things up (cocktails included).
I’m a blue-collar girl from the Berkshires who combined a lot of grit with a little glitter to become a successful female entrepreneur in the investment world. Born in the ‘70s, survivor of the ‘80s, and still in love with the ‘90s, I’m obsessed with all things old school – hip-hop music, classic cars and vintage furniture.
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LinkedIn has more than 900 million members and 40% access it daily, racking up over 1B interactions per month. If you’re not using LinkedIn to share your thought leadership, build relationships, and generate leads, you’re missing a key opportunity to meet your prospects where they are. Are you ready to meet your true fans where they’re at? Let’s go over the main questions I receive about posting on LinkedIn.