We all have a personal brand. Is yours accidental or intentional? Think about it. Regardless of whether you “want” a personal brand or not, you’ve got one. You have a reputation - is it as rockstar as you are? You relate to people - or maybe people think you don’t. You have a unique style - or maybe you are blending in. You have passions - or maybe it seems like you don’t care much…

Building a personal brand gives your business a face, a heart, and a soul. To create or enhance your personal brand, it’s crucial that you define several signature pillars - categories of content - and learn how to use them. Define what makes you, you, and how you can authentically connect with your true fans.

A simple question yet so easy to botch it… we are asked it often and we ask it often. "What do you do?" Go ahead, answer it to yourself. Did you crush it? Regardless of whether people ask what your company does or what you do as a founder, it's not as easy as it seems…

Whether you’ve never heard of a brand guide or you know you need one but don’t know how to go about it, I'm extending a leafy little olive branch to bring your brand peace and harmony. Grab on. (Dirty martini sold separately.)

The bigs’ growth playbook is mass appeal vs. niche appeal. Wandering generalities trying to mean something to everyone. Dull edges. Some boutiques are watching the bigs… checking their moves. But I’ve got a better idea. Authenticity is our advantage. Bigs can't…

The music industry is brilliant at launches. New albums, new tours, fashion collabs, product endorsements, VIP appearances, magazine covers. It’s not the only industry with rockstars though. You too need to find fans (not followers but fans)…