Your marketing collateral, your messaging, your emails, your website, your social media, your stories… they can only have one hero. The hero isn't you. The hero is your ideal client. You are their guide. (I see you nodding your head and I love it.) So let's play it out IRL…

Don't talk about what you stand for. Talk about what you stand against. When you work on your website, your messaging, your brand, your marketing collateral, etc, some branding expert or helpful article will tell you, "Talk about what you stand for. Your values." So we end up saying things like…

The stats from my first year on LinkedIn are crazy to me (millions of views, over half a million in revenue, thousands of followers), but c’mon… the stats aren’t where it’s at for me. The stories are what are most amazing. The stories of people I met on LinkedIn who are now clients, colleagues, and best of all — friends. So, let’s get started. Your fans are waiting.

What got you to where you are right now - your success, the hustle - that's not what is going to get you to the next level. What's going to help you meet your current business goals is defining your ideal client, your niche. In this guide, I cover what a niche is, why and how to narrow it down (even further!), and how to reach your niche.

Friday was a big day in the halls of Havener. We threw a party to celebrate breaking things - like glass ceilings and stereotypes. In partnership with Rock The Street, Wall Street, we welcomed 20 high school girls to our office to show them what a career path in finance could look like.

“I want to be sales-y,” said no one ever. If you are in the hedge fund or investment world, you want to be in compliance - 100% - but really if you are a good person, smarmy sales guy or gal probs isn't your vibe. So how do you find your fans and grow your biz without being sales-y? Make it less about selling and more about serving.

Are you practicing your craft or building your biz? We are good at some skill. Designing or coding, baking or making, investing or trading, selling or marketing. We aren't necessarily good at building a business. That's its own skillset…

If you want your deals to move faster, stop pitching, start asking. In order to help your prospects solve problems, you need to know what their problems are. Not only what their problems are but how they are solving them now. What is working and what isn't…

Busy isn’t a badge of honor. Yet “I’m so busy” has an undercurrent of bragging. As if busy-ness = importance. It doesn’t. Right now, I’m in Jamaica, recharging and spending quality time with my family. I’ve been thinking about how quality time…

Typical salesperson: “Can’t find new prospects, our database is stale.” Me: (blink blink) Can we chat about this for a minute? The typical database gets stale by virtue of the fact that it’s a database. A static repository of information…

Last week, we coffee cheers’d to Havener Capital’s 11 year anniversary. I love the connection we feel over building something. Some of us are building our own businesses - or a division inside a company. We are all building a culture - and a team…

Riddle me this: I am not buying a quarter-inch drill. I’m also not buying a quarter-inch hole. What am I buying? Sunday I took myself to a different kind of church. The one that starts with Dunkin’ and ends at the Depot. Needed a new drill. Well, not really…