Want to raise more money? Find more investors?

Understand what makes people buy/invest. It's not what you think.

Got Beverage Alpha? 😉

95% of buying decisions are subconscious

If you want people to do something

like invest in your fund lets say

▪ Pause on the pitching for a min

▪ Spend time understanding human behavior

Investors, allocators, they are human don't forget 🙃

People do biz with people they like

(performance is table stakes)

▪ How do you score yourself on the liking principle of influence

📌 Pro-Tip: they can't like you if they dont know you

➡ Check the walk & talk

➡ Listen to my podcast with Daniel Crosby, Ph.D. - he breaks down how influence and authenticity lead to sales https://open.spotify.com/episode/12ZbyYjZukA4ROuBtyC0dq

➡ Then work on the "liking" principle

*Nota Bene: Don't try to be liked by everyone - fools errand

Be something special to someone specific