Do you know if investors want the fund you’re building?

Or are you telling yourself a story about what you think investors should want?

There’s a big difference

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👉🏼 That difference is beta testing your idea with your target investors

👉🏼 That difference is actual product-market fit

👉🏼 That difference is a thoughtful go-to-market strategy

Product market fit / GTM matters in many scenarios:

(1) Yes, when you launch something new

(2) But it also matters when you expand into a new channel

(3) It matters when what you built isn’t working the way you thought it would

(4) It matters if you are contemplating a re-brand

Having actual conversations with real investors

who are in your target market

Isn’t just about making money

It’s about saving money too

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